account planner


account planner
рекл. планировщик клиентского задания* (участник группы по работе с клиентами рекламного агентства, чья работа заключается в предоставлении участникам группы всей информации, необходимой для понимания целей данного клиента и необходимых рекламных акцентов; в его обязанности входят первичное рассмотрение целей заказчика, изучение информации из внешних источников, участие в выработке рекламных идей, предварительное испытание рекламных идей, мониторинг рекламной компании)
See:

Англо-русский экономический словарь.

Смотреть что такое "account planner" в других словарях:

  • Account planning — is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Chris CowpeHistoryAccount planning is a job title… …   Wikipedia

  • Planner (programming language) — Planner (often seen in publications as PLANNER although it is not an acronym) is a programming language designed by Carl Hewitt at MIT, and first published in 1969. First, subsets such as Micro Planner and Pico Planner were implemented, and then… …   Wikipedia

  • account management group — 1) A group within an advertising, marketing, or public relations agency responsible for planning, supervising, and coordinating all the work done on behalf of a client. In large agencies handling large accounts the group might consist of an… …   Big dictionary of business and management

  • Strategische Planung (Account Planning) — Strategische Planung beinhaltet im Allgemeinen den Prozess der Entwicklung einer Strategie, also eines Planes, um ein definiertes Ziel mit angemessen definierten Ressourcen (insbesondere Budgets) zu erreichen. In der Betriebswirtschaft bezeichnet …   Deutsch Wikipedia

  • Online diary planner — The early 1990s marked the advent of online diary planners.[1] On the face of it, it seems that people who must attend countless meetings are the ones who need online diary planners the most. However, actual trends show that those who are in the… …   Wikipedia

  • Intermodal Journey Planner — An Intermodal Journey Planner (IJP) is a Transport Information System which provides travellers with information to plan their journeys and to support them during their intermodal trip. IJP systems provide timetable, routing and other travel… …   Wikipedia

  • Journey Planner — A specialised electronic search engine used to find the best journey between two points by some means of transport. Journey planners have been widely used in the Travel industry since the 1970s by booking agents accessed through a User interface… …   Wikipedia

  • Certified Mortgage Planner — In the United States Certified Mortgage Planner is a designation for the purpose of establishing a new professional category in the mortgage sector: one that arose as a response to criticisms of the mortgage banking industry. It is often confused …   Wikipedia

  • Certified mortgage planner — Not to be confused with Certified mortgage consultant. In the United States certified mortgage planner is a designation for the purpose of establishing a new professional category in the mortgage sector: one that arose as a response to criticisms …   Wikipedia

  • Charles Reade (town planner) — Charles Compton Reade (1880 1933) was a town planner who supported the garden city movement of the early twentieth century. Born in Invercargill, New Zealand in 1880, Reade became the major figure in disseminating Garden City ideas in Australia.… …   Wikipedia

  • Unified Managed Household Account - UMHA — A type of unified managed account that will allow not only for the investing of any form of security by an individual investor, but also will allow any member of the immediate family the same investing access under the same account. This type of… …   Investment dictionary

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